During my travels, I see local biz continue to rely on print ADS – stop it! We live in the 21st century 🙂
As competition continues to get stiffer for small businesses, small business video has become a necessary marketing tool. Companies use videos to marketing their products and services and growing their consumer base.
It is a goal for every business owner to capture the attention of as many prospective and existing customers as possible, and this is more effective through engaging marketing videos.
So why should small businesses use videos?
In this post, we look at some of the reasons why videos are suitable for small businesses. Is it true they help in creating awareness, educating consumers and enhancing fast business growth? Let’s read on:
Boost Search Engine Ranking:
YouTube and Google are the best search engines globally. Using videos on your website significantly increases your search engine rankings (on Google, Bing, and Yahoo). When you use videos on a website, it’s 50x more likely to rise to Google’s’ first page.
Educates Consumer on Products and Services:
Some products and services are complex, and words alone cannot describe them. Nevertheless, product overview videos can help take your business to the next level. Watching these videos educates customers more than just reading descriptive texts.
Increase engagement and build anticipation:
Small teaser videos keeps customers prepared and psyched about the business and its latest products. You don’t need longer videos; just a few seconds is enough. Teaser videos increase engagement and keep the people talking about your business saving it from getting stale.
Interact with customers:
With the development of live video feature across social media platforms, small business owners take advantage of live interaction with potential and existing customers. In a live video session, viewers can comment, join video, ask questions and make suggestions thus promoting the communication in which you can answer their questions about your business and tailor your products and services according to their needs.
Display products and services in action:
Sometimes it’s hard to imagine how a product works if all you can see are still photos. A business video offers in-depth insight into what a product does as well as how it works. Videos show products in action and explain it all helping to avoid the many questions customers may want to ask.
Provides consumers most preferred medium:
Nowadays customers spend much time watching digital videos at an average of 1 hour 55 minutes daily. According to eMarketer, many consumers prefer watching product videos to reading about the products. There is no doubt that videos are the audience’s medium of choice.
You don’t even need to actually film – some people just use STOCK ANIMATION. Just make something, live video or not!
Reach more customers and increase conversion:
Sharing of videos spreads fast and attracts many customers. Videos get shared and spread fast among consumers resulting in high conversion rates. On average, websites that use videos have a 4.8 percent conversion rate, while those that don’t have a 2.9 percent conversion rate.
The trend in social feeds:
Like Google, the social media feeds shows only content that people prefer to see especially on Facebook and Instagram. It takes extra effort and patience to show up in those feeds. You need to create engaging videos for your business to end up there, as well.
Talk to you later! Thanks for stopping in. We be updating regularly so check-in at homepage phobos-band.com from time to time.…